Stateline, NV….The value-added concept prevalent with today’s consumer also applies to Casino Loyalty Programs – especially at Tahoe’s MontBleu Resort Casino & Spa (http://www.montbleuresort.com). The “Trop Advantage” offer 40 percent more comps, up to 40 percent off dining and retail, bonus free play incentives and benefits launches March 1, 2011.

In addition to the restaurant, spa and retail discounts other advantages include free admission to nightclubs and Onsen Spa & Salon as well complimentary premium drinks, priority entertainment seating, VIP parking and invited guest line convenience (benefits depend on tier status). The new program is easy to track with a simple point structure:

* $1 Coin-In = 1 Point on Reel Games
* $2 Coin-In = 1 Point on Video Poker Games

The new system includes five card tiers enabling quicker access to greater rewards and higher levels. The new levels, starting with the highest, are Black, Platinum, Gold, Copper and Green and are determined by the number of points players earn in a given six month period, January – June or July – December. Guests earn level upgrades automatically based on points. For complete list of benefits click here.

Table players can earn Gold Status with as little as 30 hours of play (on a $25 table) and Platinum status with 80 hours of play (on a $50 table). Members are also eligible to receive special discounts at Tropicana Entertainment’s other properties in Atlantic City, Baton Rouge, Evansville, Greenville and Vicksburg.

“We want to recognize our loyal customers with more advantages and benefits,” said Jef Bauer general manager of MontBleu Resort Casino & Spa.

For its higher frequency players, MontBleu has loosened penny slots has added additional max pay Video Poker games, including “American Idol” and “Heads-up Texas Hold’em.”

Guests can register online before arriving at the casino or sign up at the Players Club, located near the front desk. New members win $10 in free casino play when they earn 100 points in 24-hours. Guests qualify for premium Gold Status and the Gift of the Month with 5,000 points in 24-hours.

MontBleu is a slot paradise with more than 600 machines, the area’s best video poker odds – up to 99.5 percent and the most Wheel of Fortune games in South Tahoe. Ticket-In/Ticket-Out technology permits play for one cent to $100 on all Slot and Video games, allowing guests to transfer winnings to any machine on the property.

Fifty table games provide a multitude of options with Blackjack, Craps, Roulette, 3-Card Poker, Texas Hold’em Bonus Poker, Let it Ride, Mini Baccarat, Deuces Wild Poker, Multi-Denomination poker, Pai Gow Poker and Bonus Poker.

For more information, go to www.montbleuresort.com.

For real time updates on lodging packages, events, activities, accommodations, showroom entertainment and what’s happening at MontBleu Resort Casino & Spa is on Twitter: http://twitter.com/MontBleuResortand on Facebook. For information about MontBleu Resort call 800-829-7630, or visit www.montbleuresort.com.

Contact Jenn Boyd or Phil Weidinger, Weidinger Public Relations, 775-588-2412 or jennifer@weidingerpr.com.

“Trop Advantage” rolls out March 1, offering guests a new Casino Loyalty Program with increased benefits.
Courtesy of Sherry McManus

“Trop Advantage” will offer 40 percent more comps, up to 40 percent off dining and retail and bonus free play incentives.
Courtesy of Sherry McManus

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About MontBleu Resort Casino & Spa

MontBleu Resort Casino & Spa appeals to both the traditional gamer and the late-night club-hopper with its stylish sophistication and attractive, metro-cool atmosphere to create a complete casino-resort experience. The 440-room MontBleu features distinct restaurants and chic nightlife venues, in addition to a newly-remodeled, 40,000 square-foot casino, spa and a new poker room. MontBleu is owned by Tropicana Casino & Resorts. For more information, visit www.montbleuresort.com.

About Tropicana Entertainment

Tropicana Entertainment Inc. is a publicly reporting company that, along with its affiliates, owns or operates nine casinos and resorts in Indiana, Louisiana, Mississippi, Nevada, and New Jersey. It owns approximately 6,000 rooms, 9,000 slot positions and 250 table games. The company is based in Las Vegas, Nevada.