South Lake Tahoe, CA…Who or what is Tahoe South? Tahoe South is as much a concept as a location. The Lake Tahoe Visitors Authority’s brand embodies an active, quirky, fun, young at heart lifestyle, and the “Tahoe South” logo and campaign includes elements that evoke the connection between the consumer and South Shore to inspire overnight visits. A video about the brand launched at the Tahoe Chamber Blue Ribbon Awards, Nov. 10.

The Tahoe South brand is a combination of all the attractions, amenities, vibe and energy available in the South Lake Tahoe and Stateline areas. It’s all inclusive from Zephyr Cove to Meyers and out to Emerald Bay.

“We use the Tahoe South brand to pinpoint our unique area that spans across two states that together has earned accolades from numerous national media outlets as the country’s top tourism destinations,” said Carol Chaplin, president and CEO of the Lake Tahoe Visitors Authority. “We encourage our partners, stakeholders and community members to utilize the video as a resource, provide to staff/employees, and to share across social media channels.”

The LTVA contracted with local videographer, Anthony Cupaiuolo of First Tracks Productions, to produce the segment and capture the essence and inimitability of the bi-state area that attracts millions of guests each year. Spanning from Meyers to Zephyr Cove, the video features energetic enthusiasm from key stakeholders, local business owners, families and Olympians Jamie Anderson and Hannah Teter as they share personal insights on the magnetism of the region. The Tahoe South brand is consumer oriented to leverage the LTVA’s advertising campaign to inspire target audiences to make an immediate and memorable connection that leads to action.

The LTVA’s mission is to market the South Shore of Lake Tahoe as a unique, world-class, year-round destination to the regional, national and international marketplace, and to favorably impact the South Shore economy through overnight stays and tourism spending. Through a strategic marketing plan LTVA utilizes advertising, online, special events, public relations, social media, trade shows, partnerships and visitor centers to position the destination as one that combines scenic beauty with myriad of outdoor recreation, upscale resort amenities, dining, headliner entertainment, nightlife and gaming.