Seattle, CA…U.S. adults would most like to be neighbors with comedian and late-night-show host Jimmy Fallon in 2014, according to the seventh annual Zillow® Celebrity Neighbor Surveyi. Newly engaged couple Kim Kardashian and Kanye West were named the least desirable neighbors of 2013.
Meanwhile, 34 percent of surveyed adults said they would not want to live next to any celebrities listed in the poll, down from 45 percent last year. This is the largest drop in the survey’s history. The annual Zillow survey asks U.S. adults which celebrities they would most like to be their neighbor, and with whom they wouldn’t want to share a fence.
Most Desirable Neighbors for 2014
Fallon was the top choice for a neighbor in the coming year, earning 11 percent of surveyed adults’ votes. The comedian’s popularity was highest among young adults surveyed (14 percent), and slightly more popular among females (12 percent) compared with males (10 percent).
Last year’s winners, Miranda Lambert and Blake Shelton, tied for second place along with Jennifer Lawrence, each receiving 10 percent of the votes. However, young adults surveyed (ages 18-34) preferred to live next to “Hunger Games: Catching Fire” actress Lawrence (17 percent) rather than the country music couple (8 percent).
Worst Neighbors for 2013
Reality-TV personality Kardashian and her music mogul fiancee West topped the list of worst neighbors for the year. One-quarter of surveyed Americans found the couple, who had a baby and got engaged this year, to be the most undesirable neighbors of 2013. Only 2 percent of respondents said they would prefer to live next to “Kimye” in the coming year.
Eighteen percent of respondents found the cast of the reality TV show “Here Comes Honey Boo Boo” to be the worst neighbors, down slightly from topping last year’s worst neighbor list at 21 percent of the votes. Singers Justin Bieber and Miley Cyrus tied for the third worst neighbors of 2013 (16 percent), and ranked higher on the list by large margins compared to competitors Lady Gaga (4 percent), Alex Rodriguez (2 percent) and Lebron James (1 percent).
“It’s been a landmark year for Jimmy Fallon. He had his first baby, headlined a successful comedy tour and was named Jay Leno’s successor to ‘The Tonight Show.’ He carries a positive, funny and relatable vibe, which people would love to have in a neighbor,” said Zillow Chief Marketing Officer Amy Bohutinsky. “Kim Kardashian and Kanye West, on the other hand, have a reputation for living an over-the-top lifestyle, with drama and the paparazzi never too far behind. No one wants to live next door to a family who has cameras following them everywhere and seems to seek out as much attention as possible. However, with more than one-third of surveyed Americans preferring a non-celebrity neighbor, what remains clear is that many people don’t want to live next to any celebrity, regardless of why they are famous.”
|Most Desirable Neighbors for 2014||Worst Neighbors of 2013|
|Jimmy Fallon||11||Kim Kardashian & Kanye West||25|
|Miranda Lambert & Blake Shelton||10||Cast of “Here Comes Honey Boo Boo”||18|
|Jennifer Lawrence||10||Justin Bieber||16|
|Sofia Vergara||6||Miley Cyrus||16|
|Robin Roberts||6||Lady Gaga||2|
|Lebron James||2||Alex Rodriguez||2|
|Kim Kardashian & Kanye West||2||Lebron James||1|
|None of the above||34||None of the above||14|
For historical survey resultsii or more information contact firstname.lastname@example.org or call 206-757-2701.
About Zillow, Inc.
Zillow, Inc. (NASDAQ:Z) operates the leading real estate and home-related information marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. Zillow’s brands serve the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition, Zillow offers a suite of tools and services to help local real estate, mortgage, rental and home improvement professionals manage and market their businesses. Welcoming 64 million unique users during its peak month in 2013, the Zillow, Inc. portfolio includes Zillow.com®, Zillow Mobile, Zillow Mortgage Marketplace, Zillow Rentals, Zillow Digs™, Postlets®, Diverse Solutions®, Agentfolio™, Mortech®, HotPads™ and StreetEasy®. The company is headquartered in Seattle.
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i These are some of the findings of an Ipsos poll conducted Dec. 5th – 6th, 2013. For the survey, a nationally representative sample of 1,023 randomly-selected adults aged 18 and over residing in the United States was interviewed via Ipsos’ U.S. online omnibus. With a sample of this size, the results are considered accurate within ±3.1 percentage points 19 times out of 20, of what they would have been had the entire population of adults in the United States been polled. The margin of error will be larger within subgroupings of the survey population. These data were weighted to ensure the sample’s regional and age/gender composition reflects that of the actual U.S. population according to data from the U.S. Census Bureau. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
ii Harris Interactive® fielded the Zillow Celebrity Neighbor study on behalf of Zillow in December 2007, December 2008, and December 2009 interviewing a nationwide sample of more than 2,000 U.S. adults aged 18 years and older via its QuickQuerySM online omnibus service. Historical results are available upon request.
SOURCE Zillow, Inc.